StartWright - your bridge from science to commercialisation in Asia
What makes us different?
About me
Helping Scale Foodtech and Healthtech Ventures from lab to market with Clarity
StartWright is a strategy and growth consulting firm that helps founders scale their ventures with clarity. We bring together strategic insight, AI‑enabled marketing systems and practical growth frameworks to help scale ventures with efficiency and impact. With deep experience in foodtech and healthtech, we specialise in taking science-led innovations from lab to market and bridging the gap between research, commercialisation and scalable growth in Asia.
Founded by business leader Shweta Shrivastava, StartWright brings 25 years of corporate experience, startup agility and academic rigour with a deep understanding of innovation, brand building and AI‑driven execution.
Our mission is simple: help ventures scale with clarity of direction and execution, right from the start.
Give yourself the StartWright Advantage
Built at the intersection of corporate rigor, startup speed and AI-enabled systems, StartWright brings real-world scale experience to your venture. We let our numbers speak for themselves.
- 300+ startups screened: From idea-stage founders to scaling ventures across Asia.
- 50+ founders partnered with deeply: Hands-on advisory, not just deck-building.
- 20+ years in growth leadership: Leading and scaling brands across Asia in health, FMCG, and consumer categories.
- Strategic first, AI-enabled: We don’t chase tools- we build systems that AI can accelerate.
Our founder Shweta Shrivastava, brings
- 25 years of Data, Innovation and Marketing leadership Experience in Foods Nutrition & Consumer Health
- Startup Impact & Ecosystem Leadership across Asia
- Deep-Tech, Healthtech & AI-Enabled Venture Experience & credentials
- Strong industry network and business contacts
OUR SERVICES : StartWright Labs- Three ways to scale with clarity
StartWright is built as an end-to-end growth system for scaling ventures. The Strategy Lab clarifies where to play and how to win. The AI Marketing Lab turns that clarity into narrative and demand. StartWright Scale strengthens customer experience, retention and revenue systems so growth compounds over time.
Strategy Lab
The Strategy Lab helps define or tighten your business strategy-Where to play, how to win and what to prioritize now. We work with you to build a Strategic Clarity Canvas and 12‑month roadmap so your team is aligned, focused and moving in the same direction.
Explore StartWright Strategy lab
AI Marketing Lab
The AI Marketing Lab turns your strategy into an insight-led brand narrative, full-funnel marketing plan and AI-powered workflows. We design messaging, funnels and systems so your team uses AI to drive growth-not just more content.
Explore StartWright AI Marketing lab
StartWright Scale
StartWright Scale focuses on customer journeys, retention and revenue systems. We help you design CX loops, CRM flows and sales enablement so every customer interaction compounds into long-term value.
Explore StartWright Scale – CX & LTV Systems (Global / India / APAC)
StartWright Scale (Singapore Edition)
Lead Gen & Sales Enablement (only for Singapore)
For Singapore-based startups and SMEs, we help you design practical, sales-ready funnels, outreach scripts and agentic AI workflows to turn qualified leads into paying customers.
Explore StartWright Scale (Singapore focus)
Testimonials
Testimonials from partners and clients
Who we work with
If you’re serious about disciplined growth and tired of fragmented efforts, you’re our kind of partner. We work with:
-Founders and CXOs at scaling startups
-SMEs ready to move beyond ad-hoc marketing
-Marketing leaders who want AI without chaos
Ready to Scale with Clarity?
Whether you’re rethinking your strategy, upgrading your marketing systems, or strengthening customer experience, we’ll help you design a clear, practical path forward.